TIFFANY KOVAL(01)
I'm a product designer who likes to turn complexity and mess into something that just makes sense.
PRODUCT DESIGNER(02)
Background in 0->1 design innovation, interaction, brand, and growth at Spotify, Casper, and early stage startups.
INVESTIGATOR(03)
I approach every project with an investigative lens, using the who, what, and why’s I uncover to tell a visual and product-driven story. (Drag →)
ETC(04)
When I’m not designing, you can find me hiking, traveling, or at a music venue. Currently into Electro-Funk.
Spotify PremiumSpotify
Optimized global subscription purchase and retention flows through growth experimentation.
Homepage & PLP RedesignCasper
Led the redesign of Casper's Homepage and Product Listing Page for desktop and mobile.
Checkout RedesignCasper
Redesigned the full checkout experience, from mini cart to confirmation page, during our migration to Salesforce Commerce Cloud.
Artist QuizSpotify
Led the design of a 0->1 premium-gated microsite for Shakira fans, using a trivia quiz format with an upsell to drive subscriptions and engagement.
Mattress QuizCasper
Led the design of a 6-step interactive quiz to help customers confidently find the perfect mattress for their sleep needs.
Reviews FeedCasper
Redesigned the PDP Reviews Feed to help customers more effectively find key information to support their purchase decisions.
Sticky Add-to-CartCasper
Reduced friction for customers to checkout during a critical end-of-funnel touchpoint on mobile PDP.
